Our optical team is committed to excellence by providing the latest fashions in designer eyewear in a personalized, friendly way. They are excited about what they do and they care personally care about getting the best results for our patients. They will work closely with you to find a frame that fits you and your budget.
We also have the ability to make your glasses at our in-house lab. If you need single-vision lenses we can often times make them while you wait. Having an in-house lab improves the turn-around time and enables us to help you during those “help!” moments when you need your glasses as soon as possible.
At InView Eye Care, we carry a diverse range of brands and styles. We have a selection of over 700 frames from many well-known designers as well as independent lines that emphasize luxury and superior quality.
Brands We Carry
Lenses We Recommend
About Our Eyewear
Two friends, John Juniper and Jeff Solorio, founded DITA in Los Angeles during 1995. Their goal was to design innovative eyewear with a unique look and feel. DITA eyewear perfectly combines edgy and elegant with an East meets West style.
DITA promises to provide genuine luxury-inspired designs, extraordinary materials, and exceptional craftsmanship with each frame. A single DITA frame can take up to 8 months to perfect. The use of traditional bamboo polishing creates a deeper, richer, high quality finish that separates DITA from other commercially produced frames.
All frames from DITA are handmade in Japan from the highest quality of titanium, 18K gold, white gold, and acetates.
DITA eyewear has a loyal celebrity following which includes Justin Bieber, Jennifer Lopez, Kevin Hart, Adam Lambert, and LeBron James. Beyoncé, Miley Cyrus, and Rihanna all love DITA’s Magnifique oversized cat-eye sunglasses.
LINDBERG is a Danish eyewear company that designs, manufactures, and markets eyewear to only selected opticians in 138 countries. LINDBERG is known for their traditional Danish design of discrete, simplistic style. LINDBERG is considered the worldwide leader of customizable rimless eyeglasses. Exclusive materials such as titanium, acetate, gold, platinum, diamonds, are utilized to create the innovative screw-less designs.
Optician Poul-Jørn Linberg created the world’s first range of titanium frames, the AIR Titanium, in 1983. One year later, LINDBERG was officially born. Since then, the brand has won over 70 international design awards and has expanded to include other signature frame lines.
Frames are individually handcrafted and made to order. Each frame can be customized to meet a particular style preference.
LINDBERG eyewear is a favorite among Danish royalty and American actors.
LINDBERG eyewear is a favorite among Danish royalty and Hollywood actors. Wearers include Brad Pitt, Ryan Phillippe, Channing Tatum, Matt Damon, Kate Bosworth, and Diane Keaton.
SALT. is a California based company started in 2006 by two surfers. Their mission was to create everyday eyewear inspired by nature.
SALT. optics utilizes Japanese craftsmanship to create the finest in premium eyewear. The brand takes pride in being an independently own frame manufacturer. Frames are never mass produced, but handmade by Japanese artisans.
The brand’s designs are driven by the beauty and timeless union of the sea, the air, and the land. A frame from SALT. captures nature’s exquisite shapes, details, and colors. The end result is frame with clean and effortless aesthetic. SALT. is the brand for anyone who appreciates “simple things made well”, as their motto states.
SALT. Has been worn on the big screen by Will Smith in Men in Black 3 and Jeff Goldblum in Independence Day: Resurgence; and on television by Tatiana Mslany in Orphan Black. The brand is also worn by Don Cheadle and Matt Harvey of the NY Mets.
OVVO Optics presence in the U.S. is relatively new, beginning in 2011, but its history can be traced back to Europe during the Cold War. The technology used for developing material for spacecraft and military use has been extracted to create the durable and flexible frames OVVO Optics is known for.
OVVO frames are constructed from surgical steel and titanium. This makes the frames exceptionally light, durable, flexible, and even hypoallergenic.
Weighing barely 0.6 ounces, yet able to withstand up to 90 pounds without breaking, OVVO frames are virtually indestructible. The signature patented screw-free hinge allows for over 300,000 rotations with no distortion in the frames structure.
OVVO Optics eyewear is manufactured only in family-owned plants in Europe. Each frame undergoes several steps and inspections before its completion.
WOOW Eyewear @wooweyewear
WOOW started as a collection created under Face à Face, a French designer eyewear company by Nadine Roth and Pascal Jaulent. WOOW has grown to become an independent brand providing sunglasses and optical frames for the fun and daring. WOOW combines cool London street style with a touch of Parisian chic.
WOOW features a colorful variety of acetate and metal frames in round, cat-eyed, and rectangular shapes. WOOW eyewear will give you positive vibes throughout the day with the motivational phrases like “Rock On” or “Keep Cool” found at the inside tip of the temples.
All frames are handmade in Italy with high-quality materials.
Prada is one of the most influential fashion houses of all time. Prada embodies the best of Italian culture and tradition.
specialized in providing luxury leather goods to wealthy clients. Due to Prada’s refined craftsmanship and style, the brand became the official supplier of leather goods to the Italian Royal Household since 1919. Miuccia Prada, the youngest granddaughter of Mario Prada, took over as head designer of Prada in 1977. Miuccia’s innovative designs have made Prada the fashion-forward brand with one-of-a-kind crafted products.
Prada first introduced its eyewear collection in 2000. Prada’s eye collection is full of sophisticated and distinctive frames for men and women. Many frame styles come in several different colors and tortoise patterns. The unique keyhole bridge design and metal rivet accents are just a few examples of Prada’s attention to detail and uncompromising quality.
Pradas can be seen worn by Iggy Azalea, Nicole Kidman, Paris Hilton, Scarlett Johansson, Eva Mendes, and Julianne Hough, just to name a few.
Burberry is an iconic British luxury brand that designs menswear, womenswear, shoes, accessories, handbags, and beauty. The brand’s rich British heritage has made Burberry a timeless classic.
Thomas Burberry, a young dressmaker, founded Burberry in 1856. Thomas was only 21 years old when he opened his first store on Winchester Street, Basingstoke. The brand focused on providing quality outdoor attire to British sportsmen. In 1879, Thomas Burberry invented gabardine, a tightly woven weatherproof fabric, which revolutionized rainwear and led to the invention of the classic Burberry trench coat. Burberry is also known for its distinctive check pattern that can be found on scarfs and the lining of the trench coat.
Burberry introduced eyewear to its collection in 2006 during its 150th anniversary. The optical collection from Burberry has a variety of classic rectangular and round frames with a contemporary London twist. Many of the frames incorporate elements of the gabardine fabric or the signature Burberry check print along the temples. The print is never painted on, but created from inlaid pieces.
Burberry is worn by Kristen Stewart, Jessica Alba, Rosie Huntington Whiteley, Jennifer Lawrence, and Nick Jonas.
Alessandro Lanaro founded MODO in 1990 in Soho, New York. MODO has evolved into a global company that designs, manufactures, and distributes portfolios of house brands, designer brands, and contemporary lifestyle brands.
New York, Milano, and Stockholm city life inspire the MODO eyewear collection. Frames are designed with the goal of providing seamless functionality with minimalist aesthetic.
MODO’s signature collections include the Paper-thin Titanium, Metal Core Acetate, Block Titanium, and Super-Thin Acetate lines.
A frame from the Paper-Thin Titanium collection only weighs 6.8 grams and is made from material just 0.6mm thick. The Metal Core Acetate collection uses complex state-of-the- art machinery to create the thinnest, strongest, and most stable acetate frame available. Frames from the Block Titanium line are manufactured from mono-block titanium to achieve a clean, sophisticated effect. Lastly, the Super-Thin-Acetate collection features a unique hinge that allows for high-precision movements.
Frames in each collection are super light and come in several bright colors. Most frames are full-rimmed in round, rectangular, and cat-eye shapes.
Flexon was launched in 1988 and provides stylish lightweight metal frames for men, women, and children. Styles include classic full rimmed, half rimmed, and semi-rimless options. Many models are great for progressive lenses.
Flexon utilizes titanium-nickel alloy formula to produce some of the most flexible glasses on the market. The memory metal titanium allows the temples to always return back to its original shape if accidentally flexed, bent, or twisted. Titanium-nickel alloy weighs 25% less than other metals making the fames very comfortable to wear all day.
Nike Vision @nikevision
Nike has established itself as the premier brand for all things sport related. The range of Nike products include training gear, footwear, sportswear, accessories, and sport equipment. Nike’s ingenious products and sponsorship of athletes has made Nike one of the world’s largest brands.
In 1998, Nike partnered with Flexon to launch its first optical collection. Nike takes inspiration from sport technology and the fashion runways of the world to produce an eyewear collection that is filled with sporty and sleek eyewear options for men, women, and children. Nike eyeglasses are lightweight and made from corrosion-resistant metals and colorful zyl material. Many of the temples are made from adjustable core wire to provide the perfect custom fit for the face. The classic Nike swoosh is always located on the temples of the frames.
Nike Vision is worn by athletes like Ryan Lochte, Tim Tebow, Roy Mcilroy, and Mo Farah.
Tory Burch @toryburch
Tory Burch is an American luxury lifestyle brand that includes clothing, shoes, handbags, accessories, home, and beauty. Burch’s goal was to create a high-end fashion line with quality products at affordable prices.
Tory Burch launched in February 2004 in the Manhattan Nolita District, with most of the inventory selling out on the first day. After an endorsement from Oprah Winfrey, the company has rapidly grown to include 180 Tory Burch stores worldwide. In no time the Reva ballet flat, named after Burch’s mother, has become the most sought-after piece from the line.
Burch later introduced eyewear to her fashion line in 2009. Just like her handbags and clothes, Tory Burch’s frames fall right in line with her bohemian preppy aesthetic. Frames come in chic geometric shapes and full and half rimmed styles. The double “T” medallion is tastefully accented on the temple of most frames.
Tory Burch is worn by Jennifer Garner, Jessica Alba, Freida Pinto, Diana Agron, Katherine Heigl, and Jessica Chastain.
Known for their timeless aviator frames, Ray-Ban is the top-selling designer eyewear brand worldwide.
The American company, Bausch & Lomb, founded Ray-Ban in the 1930s. During that time, many US Air Force pilots complained that the glare of the sun was giving them headaches and altitude sickness. A new type of sunglasses was invented with green lenses that would reduce glare without hindering vision. Thus the sleek Ray-Ban Aviator was born. The aviators went on sale to the public in 1937 and were an instant hit.
Several decades later, Ray-Ban is still culturally relevant and now considered a symbol of cool that is worn by celebrities and public figures all over the world.
The Ray-Ban eyewear collection includes colorful variations of the classic aviator, wayfarer and Clubmaster styles. In addition to the classic models, Ray-Ban makes retro oval shapes, cat-eyes with unique metal bridges, and sporty sunglasses. Many of the frames from Ray-Ban are unisex and they also produce smaller frames for children. Frames are constructed from lightweight and alloys and acetates to provide comfort and durability.
Ray-Bans are worn by Beyonce, Jay Z, Anna Kendrick, Jessica Alba, Heidi Klum, and Eva Longoria, just to name a few.
Lilly Pulitzer Girls @lillypulitzer
Lillian Pulitzer founded Lilly Pulitzer during the late 1950s in Palm Beach, Florida. Lilian opened a juice stand during that time. She quickly realized she needed a uniform for her employees that could conceal stains from the juices. A colorful printed shift dress was the answer to the problem. The dresses would become more of hit with her customers than the juice. Lillian ditched the juice stand and decided to focus on fashion, thus Lilly Pulitzer was created. Lilly Pulitzer has become synonymous with all things bright, preppy, and floral. The eyewear collection is no exception. The Lilly Pulitzer Girls’ collection is filled with exciting and colorful frames. The frames also come in the signature Lilly Pulitzer patterns. All frames come with the “xxLilly” logo on the temples.
Kate Spade @katespadeny
Fashion designer and businesswoman, Kate Spade, set out to design the perfect handbag and launched Kate Spade Handbags in 1993. What initially started as a handbag company, has now grown to include shoes, clothing, jewelry, bedding, stationery, and of course, eyewear.
Kate Spade glasses are a reflection of the brand’s tag line, “live colorfully”. Kate Spade frames come in a variety of vibrant colors, sophisticated patterns and shapes. Many of the frames are made from high quality Italian acetate.
Kate Spade has been worn by Hilary Duff, Hale Berry, Tina Fey, and Katy Perry.
Marc Jacobs @marcjacobs
Marc Jacobs debuted his fashion label in 1994 as a line of menswear. The brand quickly expanded to include women’s apparel, handbags, and accessories. Marc Jacobs continues to shape the boundaries of American fashion with his carefree and edgy designs.
The Marc Jacobs eyewear collection delivers an array of quirky and retro frame shapes including semi-rimless styles, squared cat-eye, and curved aviator. The neutral color options give balance to the fun frame shapes. Frames are made from a blend of metals and acetate that are strong and resist corrosion. Marc Jacob’s frames are sure to appeal to anyone looking for eyewear that makes a stylish statement.
Marc Jacobs has been worn by Megan Fox, Jennifer Garner, Demi Lovato, Usher, Drake, John Mayer, and Charlize Theron.
Costa Del Mar @costasunglasses
Costa Del Mar sunglasses are the go to choice for the avid fisher or anyone who enjoys fun in the water and sun. The stylish and sporty sunglasses can be worn for skiing, golfing, and for many other activities.
Costa Del Mar was established in 1983 by a group of fishermen who needed sunglasses that could withstand the extreme elements of the sun and sea. Unfortunately, none of their current sunglasses could pass the test. They set out create the clearest sunglasses on the planet and thus, Costa Del Mar was born.
Lenses from Costa Del Mar contain patented technology that is designed to cancel out specific characteristics of light on water and make certain colors and objects appear more defined. Costa Del Mar offers six lens colors (blue, green, silver, gray, copper, and sunrise) that range from low light lens colors to extreme bright light lens colors. All lenses have 100% UV blockage and 100% polarization to negate glare. The lenses also come in plastic and glass options for durability and clarity.
Costa Del Mar has over 60 different frame styles including metal-rimmed aviators and athletic nylon wraparounds.
Longtime friends, Molly and Ted Fienning and Carolyn and Matthew Guard, created Babiators. The idea for Babiators started on the military base in Baeufort, SC. This is where the friends saw the need for children sunglasses when the children of pilots had to squint in the sun, while parents were comfortable and protected in their sunglasses.
In 2011, Babiators was launched providing stylish, high-quality, durable sunglass for children. Babiators can fit children from ages 0 to 7 years old and the Aces Shades line can fit children 7 to 14 years old.